| ANNUAL ACTION PLAN 2007-08 | ||||||||||
| DISTRICT / COMPONENT WISE PHYSICAL AND FINANCIAL TARGETS FOR 2007-08 | ||||||||||
| 1 | Name of the section: | PUBLICITY | ||||||||
| 2 | Name of the scheme | Promotion of Horticulture Activities - Awareness Programme | ||||||||
| 3 | Objective(s) | To provide information on latest technologies, skills, packages of practices post harvest technology and assistance available under different schemes to the farmers, plant lovers through release of advertisements in press and electronic media, organization of different shows, melas, expos, and trade fairs | ||||||||
| 4 | Interventions/components and assistance proposed | |||||||||
| S.No. | Name of the Scheme / Component | Unit Cost (in Rs.) | Assistance (in Rs.) | Beneficiary contribution (in Rs.) | Max.limit | Area of operation | ||||
| Phy. | Fin.(in Rs.) | |||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | |||
| 1 | Dissemination of information | LS | 22,50,000 | - | - | - | Head Quarters | |||
| 2 | Organisation of mango shows / crop shows | LS | 13,50,000 | - | - | - | Head Quarters and Identified districts | |||
| 3 | Participation in national / international trade fairs | LS | 4,00,000 | - | - | - | Head Quarters | |||
| 5 | Programme for 2007-08 | |||||||||
| S.No. | Component | Physical Target | Financial Target (Rs.in lakhs) | |||||||
| Unit | General | SCP | TSP | Total | General | SCP | TSP | Total | ||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 1 | Dissemination of information | - | - | - | - | - | - | - | - | 22.50 |
| 2 | Organisation of mango shows / crop shows | - | - | - | - | - | - | - | - | 13.50 |
| 3 | Participation in national / international trade fairs | - | - | - | - | - | - | - | - | 4.00 |
| TOTAL | 40.00 | |||||||||
